Upstate Coffee Brand Launch
Role: Freelance Lead Designer
Client: Upstate Coffee
Scope: Branding, packaging design: coffee bags, shipping box, Kcup box and pods, signage, and brand illustrations and icons.
Audience: B2C: Outdoor enthusiasts and adventure seekers who appreciate organic coffee that complements an active, nature-connected lifestyle.
Branding Elements
Coffee Bag & Sticker Design
Photos above are on the Upstate Coffee Instagram: @upstatecoffee. Photos were taken by the following artists from top left to bottom right: @mtntrailcoffee and @parismalone.
Shipping Box Design
Photos above are on the Upstate Coffee Instagram: @upstatecoffee. Photos were taken by the following artists from left to right: @parismalone and @upstatecoffee
Upstate Coffee Cups Packaging
Hand-Drawn Branding Elements
Upstate Coffee Pop-up Hand-drawn graphic
Photos above are on the Upstate Coffee Instagram: @upstatecoffee. Photos were taken by the following artists from left to right: @skylarkphotography518 and @upstatecoffee.
Upstate Coffee is an emerging small business making its mark in Upstate New York. As their freelance designer, I created the logo, established the branding, designed the packaging, and crafted various supporting materials for the cafe, including cups, pumps, and bulk bins. My inspiration stemmed from the local community, the landscapes of Upstate New York, and the essence of camping. The project for Upstate Coffee Cups elevated the brand with vibrant, consumer-focused packaging designed to stand out in the K-cup aisle. Each box features distinct scenes from Upstate New York, evoking the sensation of being in the landscape. The whimsical illustrations and use of warm, vibrant colors capture the company's personality, resonating with the local community while also captivating a broader audience as the business expands. The packaging and complementary elements accentuate the richness and bold character of each coffee sip, making Upstate Coffee Cups a unique and regional experience now available for purchase.