SolaceVet Product Line Launch
Role: Art Director and Lead Designer
Client: Veterinarian Recommended Solutions
Scope: Branding and logo design, label design for 8 products, landing page and purchase pages, educational marketing materials, social media posts, HTML email campaigns and promotional mailing.
Audience: B2B and B2C: Designed for knowledgeable pet owners and veterinarians who seek premium, evidence-based shampoos and topical cleaners for long-term pet health. This audience includes those focused on managing chronic skin conditions, opting for high-quality grooming products, and favoring specialized purchasing options.
Branding
Preliminary Design Concepts
Label Designs
Brochure & Veterinary Education Sheets
Social Media Posts
Landing Page & Purchase Pages
As the Art Director and Lead Designer for this product launch, I played a key role in every phase, from brainstorming product names to developing logo concepts, branding, and label designs. I took charge of defining the overall visual identity, tone, and style of the brand. The logo itself was inspired by a simplified fur shape, subtly reinforcing the dermatologic focus. Drawing from my background in textile design, I incorporated patterns into the labels, using graphic interpretations of various fur patterns to highlight the medical nature of VRS's dermatologic product line. For the Aloe Oatmeal Shampoo, the sole non-medical product in the line, we created a cascading oatmeal pattern that complemented the style of the other products, maintaining a cohesive brand identity. To balance the clean, clinical design layout with a more consumer-friendly appeal, we chose pastel colors that evoke a sense of peace, calm, and soothing care.
Beyond the product labels, I led the team in creating all the materials for the product launch, including marketing assets, landing pages, product pages, social media content, and more. My goal was to ensure that all materials not only generated excitement among consumers but also effectively informed veterinary clinics about the new line, encouraging them to consider carrying it.