Ramard Print & Digital Branding

**Role:** Art Director and Lead Designer
**Client:** Ramard
**Scope:** Reimagine brand, set style guidelines, print and digital ads, website design and trade show booth displays.
**Audience:** B2B and B2C: Veterinarians, equine professionals, and pet owners seeking premium, science-backed supplements and health products for enhancing the well-being and performance of animals.

Mood Board & Branding

Full Page Print & Digital Ads

Website Homepage & Product Page Mock-ups

Trade Show Booth Product Display Design

As part of VRS's acquisition of Ramard, I was entrusted with revitalizing the brand's print and digital marketing. Drawing inspiration from the equine competition world, I aimed to elevate the brand to an elite, luxurious status while maintaining a warm, outdoor-inspired aesthetic. I curated the photography, fonts, colors, and textures to create a unified brand identity. The use of gold, inspired by golden hour lighting, and black gradients, paired with classic serif typography, embodies a blend of luxury, heritage, and the natural world.