Prodogi Brand Identity & Packaging
Role: Freelance Art Director and Lead Designer
Client: Prodogi
Scope: Brand identity, logo design, packaging and label design, brand guidelines, website graphics, and digital marketing assets.
Audience: Pet owners seeking a safe, veterinarian-formulated solution to support their dog's oral health through simple, everyday dental care.
Label Design
Logo Design
Concepting
Prodogi was created to resonate with today's thoughtful pet parents—particularly women in their 30s—who value clean, effective products backed by science but presented in an approachable way. As a veterinarian-formulated dental care brand, the visual identity needed to balance clinical credibility with warmth and personality.
Early creative exploration centered around the glasses-wearing dog logo, inspiring a "smart" design direction with subtle references to academia. Graphic elements such as graph paper symbolized research, science, and precision, while houndstooth offered a playful visual pun that reinforced the canine-focused brand. Together, these elements helped establish an intelligent yet approachable personality during the concept phase.
As the brand evolved, the visual direction became more refined, shifting away from these supporting motifs and focusing instead on the circular shape of the dog's glasses. This inspired a visual language built around circles and soft bubbles, reinforcing ideas of cleanliness, freshness, and the dissolving action of the dental strips. Bright accent colors paired with crisp white backgrounds further communicate the product's clean formulation while creating a fresh, modern presence across the brand.
Logo Ideation
Label Ideation
Brand Guidelines
Digital Infographics
Custom Icons
Prodogi is a veterinarian-formulated pet wellness brand focused on making daily dental care simple and effective for dogs. Combining science-backed ingredients with an approachable consumer experience, the brand was created to help pet owners support their dogs' long-term oral health through an easy-to-use daily routine.
As the lead designer, I developed the brand identity, packaging, product labels, website graphics, and supporting marketing materials. The objective was to create a clean, trustworthy visual system that communicated the product's premium quality while appealing to modern pet owners across digital and print touchpoints.