PRN Vision Group Corporate Brand

**Role:** Art Director
**Client:** PRN Vision Group
**Scope:** Branding, style guide, business card, and letterhead.
**Audience:** B2B and B2C: Eye care professionals and consumers seeking advanced ocular health solutions.

Brand Guidelines Book

Stationary

As the Art Director leading a designer on my team, I oversaw the development of the PRN Vision Group corporate brand, guideline book, and stationery. This project involved unifying multiple ocular health companies under a single brand, blending clinical clean lines with fresh energy through bright color gradients and circle patterns. The design approach effectively balanced the Medical B2B target audience with consumer appeal, aiming to streamline operations, enhance market visibility, and establish the brand as a leader in innovation, quality, and accessibility.