PRN Nutriceutical Branding
Role: Art Director and Lead Designer
Client: PRN Physician Recommended Nutriceuticals
Scope: Brand development, product packaging with FDA regulations, product launches, print marketing materials, HTML email campaigns, landing page designs, partner portal assets and layouts, social media posts, video edits and trade show booth graphics.
Audience: B2B and B2C: Eye care professionals, such as optometrists and ophthalmologists, as well as end users seeking specialized nutritional supplements and treatments to support eye health and manage conditions like dry eye, macular degeneration, and blepharitis.
Product Packaging
Logo & Branding
Product Brochure
Finding highly specific medical illustrations can be challenging. To address this, I personally created an illustration demonstrating the ocular health benefits associated with taking a fish oil omega-3 supplement. The depiction contrasts an eye with dry eye disease on the left with a healthy eye on the right, illustrating the positive impact of the supplement.
Trade show Booth Graphics
PRN establishes partnerships with ophthalmologists and optometrists, who endorse the use of PRN's evidence-based nutriceuticals to improve and maintain the long-term ocular health of their patients. In my capacity as the lead designer for PRN Vision Group, the parent company of PRN, I undertook the redesign of the logo and spearheaded the development and art direction of the current branding. This encompassed products, marketing collateral for events, trade shows, emails, brochures, booklets, posters, landing pages, and the portal website.