Karen Bass - Illustrated Campaign Mailer
Role: Freelance Art Director, Graphic Designer & Illustrator
Client: Collaboration Campaigns
Scope: Illustration development, visual storytelling, and layout design for a folded campaign mailer supporting Karen Bass.
Audience: Los Angeles voters, with an emphasis on working families and local communities.
Final Mailer Layout
Illustrations
I developed a loose, expressive illustration style to bring humanity and warmth to the mailer. Pen-and-ink-inspired marks and grainy textures add a tactile quality, while a warm palette evokes the light and atmosphere of Los Angeles. I used navy blue in place of black as the neutral, drawing on a color frequently used in Karen’s marketing materials. Layered compositions add depth and energy. I studied a range of photographs of Karen Bass to capture her likeness and character, drawing the illustrations in Procreate with Apple Pencil.
Preliminary sketches & illustration Sample
Working with Collaborative Campaigns, I developed an illustrated direct mail piece supporting Karen Bass for Mayor of Los Angeles in the 2026 election. Using copy provided by Collaborative Campaigns, I combined illustration, typography, and layout to tell a community-focused story through scenes of housing, outreach, and everyday life in LA. The visual approach emphasized warmth and human connection, bringing the messaging together across the cover, back, and interior spread. The final approved mailer was printed and distributed to Los Angeles voters. This project brought together my illustration and graphic design skills, combining expressive artwork with typography and layout to create a cohesive visual story.