Covergirl Cosmetics In-Store Graphics

**Role:** Senior Graphic Designer
**Client:** Covergirl Cosmetics
**Scope:** In-store displays, store graphics, style guides, print ads, wall enhancement tools, wall reinvention ideation and sketching.
**Audience:** B2C: Consumers who seek affordable, inclusive beauty products that support self-expression and confidence.

Covergirl Queen Collection Wall Graphics

Wall Reinvention Sketches & Results

Wall Enhancement Tools

Promotional Displays

Style Guide & Print Ads

In my role as a designer at Harvey Agency (now known as Humble & Wallop), I collaborated extensively with Covergirl Cosmetics. I played a significant role, being deeply involved from the initial concept sketching and research stage to the final product's design. I designed cosmetic displays ranging in scale, shape, and product load. With point of purchase in mind, each display’s multiple graphic panels thoughtfully feature makeup trends and product benefit information, all within the brand’s personality. I tailored in-store graphics with unique designs to meet the specific requirements of each store, including Target, Walmart, CVS, and Walgreens. Additionally, I designed sales kits, style guides, presentations, and wall enhancement tools as part of my design responsibilities.