Upstate Coffee Brand Launch
Branding Elements
Upstate Coffee Hot Brew Bags Packaging design
Hand-Drawn Branding Elements
Upstate Coffee is an emerging small business making its mark in Upstate New York. In my role as their freelance designer, I created the logo, established the branding, designed the packaging, and crafted various supporting materials for the cafe, including cups, pumps, and bulk bins. My inspiration stemmed from the local community, the landscapes of Upstate New York, and the essence of camping. The objective was to resonate with the local community while also captivating a broader audience as the business expands. By incorporating warm, vibrant colors and natural materials, the packaging and complementary elements accentuate the richness and bold character of each coffee sip.
Products featured on @upstatecoffee instagram page. Photos taken by (from left to right: @mtntrailcoffee @parismalone @connorbuckk @placidplanner