UPSTATE COFFEE CUPS Launch
Packaging for Light, Medium, Deep & Decaf Roasts
In my role as Upstate Coffee's enduring and dedicated freelance designer, I was tasked with designing their line of coffee pods. This presented an opportunity to elevate the brand with vibrant, consumer-focused branding that is guaranteed to capture attention in the coffee K-cup aisle. Each box showcases distinct scenes from Upstate New York, adding a regional touch to the packaging. My intention with these designs was to evoke the sensation of being present in the landscape, as if you were on a hike, ready to savor a sip of Upstate. The packaging feature whimsical illustrations that capture the attitude and personality of the company. Upstate Coffee Cups are now available for purchase.
Products featured on @upstatecoffee instagram page.