Tessemae’s Product Rebrand
Trade Show Booth
I played a pivotal role as one of the key designers during the Tessemae’s rebranding process at Harvey Agency. We crafted the labels for salad dressings and salad topper bags to exude a fresh, clean look, effectively conveying the brand's emphasis on health consciousness. Flavor cues of each product are emphasized with bright corresponding color and illustration of a key ingredient. I also played a role in designing their trade show booth graphics, creating social media posts, and contributing to various other marketing materials.
In 2018, Tessemae’s won the Nielsen Design Impact Award at the Dieline Awards for their dressing and condiment labels. I am so honored that my hard work and the hard work of my coworkers was recognized.