New York City Retail Tour Booklet
The beauty marketing team at Procter & Gamble enlisted the expertise of Harvey Agency (now known as Humble and Wallop) to design a collection of retail tour guide books for New York City. These guides were developed as a valuable resource for a corporate beauty conference hosted in New York City. I tailored each guide to focus on specific neighborhoods, showcasing highlights of new and trending boutiques. Each book incorporates photos, concise descriptions, custom hand-drawn maps, and a designated page at the end for notes, providing a comprehensive and interactive experience. The overall design of the books drew inspiration from the urban environment, reflecting the dynamic and vibrant essence of the city. The condensed fonts took inspiration from skyscrapers, colors were derived from NYC taxis, and the editorial design was influenced by the premium aesthetics of the beauty industry.