Imperial Mocha Stout
Adirondack Brewey + Upstate Coffee
Imperial Stout Preliminary Design Concepts
Adirondack Brewery and Upstate Coffee joined forces to craft the Imperial Mocha Stout. I collaborated with Ian Quillinan, Adirondack Brewery's graphic designer, to craft the design for the can label. Our goal was to encapsulate the adventurous spirit and the scenic beauty of New York landscapes, reflecting the ethos shared by both Upstate Coffee and Adirondack Brewery. I also had the chance to write the copy on the back, aiming to capture the essence of the Imperial Mocha Stout and convey its unique characteristics. The beverage, launched in 2020, experienced an immediate sell-out, attesting to its successful launch.