Covergirl X Star Wars Launch

Ulta Promotional Displays

Covergirl Cosmetics launched a special addition line of makeup inspired by the latest Star Wars movie, The Force Awakens. I designed promotional ads for Rite Aid and Ulta displays for this launch. With each design, my aim was to craft a mini movie poster that captured the drama and energy of the Star Wars movie. I used intense color cues, defining the light side with blue and the dark side with red. The mascara wands are designed to represent light sabers in battle.