Covergirl Cosmetics
Style Guides
Each season, I played a key role in organizing and designing the Covergirl style guide, utilized in retail stores to guide the display and treatment of the brand.
Promotional Displays
We were responsible for designing the graphics on Promotional Displays that featured the latest products and trends. Our task was to capture attention and inspire consumers, with this particular display drawing inspiration from social media posts.
Wall Graphics
Wall Enhancements
In my role as a designer at Harvey Agency (now known as Humble & Wallop), I collaborated extensively with Covergirl Cosmetics. I played a significant role, being deeply involved from the initial concept sketching and research stage to the final product's design. I designed cosmetic displays ranging in scale, shape, and product load. With point of purchase in mind, each display’s multiple graphic panels thoughtfully feature makeup trends and product benefit information, all within the brand’s personality. I tailored in-store graphics with unique designs to meet the specific requirements of each store, including Target, Walmart, CVS, and Walgreens. Additionally, I designed sales kits, style guides, presentations, and wall enhancement tools as part of my design responsibilities.